MINASE DIVIDO - The challenge of realizing the "ultimate industrial design" in a watch

MINASE's iconic model, "DIVIDO," is not just a watch with a unique design.
Every time you look at it, you discover something new, and the meaning of its structure emerges visually. If this is what you call "ultimate industrial design," then DIVIDO is a watch that truly fits that definition.

A design reminiscent of the wings of an origami crane

The starting point for the DIVIDO design is an image that evokes the wings of an orizuru, a paper crane that is a symbol of Japanese origami culture.
Origami cranes are folded with wishes for good fortune and peace. DIVIDO's designs have a tranquility like a prayer, yet are created with the tension and precision of an industrial product.

The true beauty lies not in the decoration, but in the polyhedral surface structure that is the result of precision machining.
You could say that this watch was designed to "show off" cutting and polishing techniques.

The uniqueness of "case-in-case"

The core of DIVIDO is its "case-in-case structure."
When you look at it from the front, you'll notice that there are gaps on all four sides. In a typical watch, the case is an integral part of the exterior structure. But DIVIDO is different.

The exterior and the internal "inner case (structure)" are separated, and the relationship between them is visually established.

This feeling of the watch being somewhere other than the front appeals to watch lovers.
The combination of the inner case and dial resembles the Earth floating in space – a metaphor that aptly captures the floating feel of DIVIDO.

Polyhedrons that are impossible with a one-piece case

The reason why the DIVIDO is "unusually three-dimensional" is because the case and lugs have an exploded structure.

When the case is made as a single piece, the surface configuration that can be achieved is restricted by the access restrictions of the cutting tools and the limitations of the polishing process.
However, DIVIDO escapes this constraint by dividing the structure.

The result is a polyhedral shape that goes beyond conventional concepts.
The layered surfaces and sharp edges change appearance depending on the angle from which you view it, making it look like a completely different watch.

A design where the lugs protrude above the case

The DIVIDO's lugs are designed to extend above the case.
This "rug overhang" is not a flashy look, but a structure that maximizes the three-dimensional effect and shadows.

Furthermore, the lugs themselves are divided into four sections, which work in conjunction with the division of the top and bottom of the case to create "three-dimensional tension."
This design is virtually unheard of, at least among mass-produced watches.

Designed to be "effective" for Zaratsu polishing

DIVIDO is the model that best conveys the value of Zaratsu polishing.
Zaratsu polishing is not just a mirror finish, but a technique that creates a "distortion-free plane" and returns light as a purposeful reflection.

DIVIDO has many surfaces and edges.
That is why the lines of light appear to run "connected" from surface to surface.
A watch with this "continuity of light" is proof of high-precision polishing.

The dial features a "yukihira" pattern, and is electroformed.

The DIVIDO dial features the "yukihira" pattern seen in traditional Japanese metalworking.
What's noteworthy is that this is not a print, but is made by electroforming.

Electroforming is a technique that deposits metal onto the surface of a mold to faithfully transfer minute shapes, resulting in a pattern that is not just a pattern but a "texture."
The appearance of the dial changes with the light because the pattern is not "printed" but "structured."

MOREStructureMetal BraceletConsistency

What further defines the MINASE style is the metal bracelet with its MORE structure.
It's not just that the appearance is elaborate, but the assembly of the parts and the construction of the surface are in line with the design concept of the case.

DIVIDO's case and bracelet are unified by the idea of ​​"dividing to increase precision."
This consistency elevates the entire watch to the level of a work of art.

Conclusion: DIVIDO is not "simple" but "quiet, transcendent technology"

At first glance, the DIVIDO looks like a cool, minimalist watch.
However, inside it lies a story of superhuman manufacturing, including component precision, division design, polishing processes, and metal surface control.

Every time you look there is something new to discover.
This discovery was born from "structure and processing" rather than "decoration."

DIVIDO is that kind of watch.
The reason it is called an iconic MINASE model is not because of its unique appearance, but because of its strong design philosophy.

CONTÉVANOU, an authorized watch and jewelry dealer