DENNISON has arrived!

Carrying on the legacy of a prestigious case manufacturer to the present day

DENNISON was founded in 1874 by Aaron Lufkin Denison, known as the father of American watchmaking. Once a prestigious British case manufacturer, Denison has made its mark in watch history by providing the exteriors of famous brands such as Rolex, Omega, IWC, and Jaeger-LeCoultre.

Respect in the "ALD" hallmark

The "ALD" engraved on Denison cases is a symbol of respect for the company's founder, Aaron Lufkin Denison.
The current ALD collection inherits this spirit while translating the vintage feel into the modern wrist.

Cushion case with natural stone dial

The ALD collection follows Denison's signature cushion case style and offers a lineup of natural stone dials such as tiger's eye in addition to minimalist sunray dials. The appeal of the collection lies in its refined design, which blends seamlessly into everyday wear while highlighting the natural look of the stone.
The design is also noteworthy, as it is led by world-renowned watch designer Emmanuel Gay.

Ref.ALD-S-SR01-BLK-R-SBKL Dial: Black (Sunray finish)

Ref.ALD-S-ST02-NVY-R-SBKL Dial: Blue (Natural Lapis Lazuli Stone)

Ref. ALD-G-ST01-GRN-R-GBKL Dial: Green (Natural Malachite Stone)

Ref.ALD-S-ST01-GRN-R-SBKL Dial: Green (Natural Malachite Stone)

GPHG 2025 Award Winner! DENNISON's innovation recognized worldwide

Ref. ALD-G-ST03-BRN-R-GBKL Dial: Brown (Natural Tiger's Eye Stone)

DENNISON's "Natural Stone Tiger Eye in Gold" won the Challenge Watch Prize at the GPHG 2025 (Geneva Watchmaking Grand Prix). The watch was highly praised for its design and balance, which elevated the natural stone dial to a work of art, rather than leaving it as a mere "trend."

CONTÉVANOU, an authorized watch and jewelry dealer

You can see it at CONTÉVANOU, a watch shop in Yoyogi.

What cannot be fully conveyed in a photograph is the depth of the natural stone dial and the appearance of the thin, neat case.
You can see the actual DENNISON product in store, so please feel free to stop by.

[Store Information] CONTÉVANOU, an authorized watch and jewelry dealer
〒151-0053
Nishisando Terrace E1, 28-7 Yoyogi 4-chome, Shibuya-ku, Tokyo

[Denison] Collection
https://www.CONTÉVANOU.com/collections/dennison
[MAIL]
info@CONTÉVANOU.com
[TEL]
03-3299-8008

[Business hours]
11:00-19:30 (closed every Wednesday)

CONTÉVANOU: A watch store's perspective on timepieces, from their structure and philosophy, an observation point

The value of a watch cannot be determined solely by its brand name or specs.
Beat frequency, number of jewels, and power reserve are certainly important. However, the conditions necessary for a watch to "work" on the wrist lie beyond the numerical values. The case is the "structure" that holds the movement, protects it from shocks, humidity, and temperature changes, and connects the wearer's body to the machine. Furthermore, there is the overall design made up of the case, movement, dial, hands, crystal, case back, gasket, crown, lugs, and strap. The moment you consider a watch as a "structure," the evaluation axis shifts to a deeper level.

CONTÉVANOU is the place to focus on exactly that demographic.
Rather than being so-called "best sellers" or "topical," watches are selected based on clarity of design concept, rational structure, consistency of finish, and "convincingness when seen in person." The watches featured here are not simply beautiful or rare. Why does it need to have that shape? Why that thickness? Why that curve? Why does it have to have that dial? Only watches that can structurally answer these questions are included.

Looking at the "case" - One perspective for making judgments based on multiple factors

What ultimately attracts watch enthusiasts is not the decoration of the movement or the limited edition, but the case.
The case is both the exterior and the component that determines the mechanical conditions of a watch. Rigidity, sealing, shock absorption, margin for thermal expansion, tolerances, and ease of maintenance. Without these, no matter how excellent the movement, it will lose its long-term stability. This is why the idea that the design of the case should not be a matter of "design," but rather should be the result of function and production technology has arisen.

At CONTÉVANOU, we value the perspective of reading this "resulting form."
Are the lines designed to avoid concentrating stress at the base of the lugs? How does the curvature of the case sides contribute to the wrist's anatomy and visual stability? How does the relationship between the crystal and the bezel affect reflection and visibility? How does the shape of the case back affect the center of gravity and wearing comfort? These elements cannot be understood from just an image and specs. The contours only become clear when you "view the actual watch from different angles" and "wear it on your wrist."

The greatest value is being able to compare

It is difficult to gain a deeper understanding of clocks by simply looking at them individually.
Even in the same size, genre, and price range, differences in design philosophy are apparent in the case. The treatment of the edges, the chamfering of the faces, the direction of the hairline, the tension of the polished surface, the way the lugs fall, the position of the crown, and the appearance of thickness. CONTÉVANOU places emphasis on a "readable" structure while comparing these differences.

For example, when faced with a brand like DENNISON, which has a lineage that has played the role of "case maker" in the history of watches, the question becomes even more specific.
The case is not just a "container" for the movement, but the very condition for the creation of a watch. When we consider the division of labor structure fostered by the British market and the context of hallmark culture, we can see why a thought can reside in the case. With this background in mind, there comes a moment when the watch on your wrist can be perceived as "the present tense of a historical structure." CONTÉVANOU is also a place to create that moment.

The finishing touch is judged by consistency, not assertion.

High polish, large chamfers, or luxurious decorations are not in themselves indicators of value.
What's more important is whether the finish is consistent with the design concept, whether there is consistency in the processing of each part, and whether reproducibility is guaranteed in the mass production process. Are the edges of the case clear? Are the hairline cuts smooth? How do the edges of the indexes and hands catch the light? Such consistency determines the dignity of a watch.

CONTÉVANOU's lineup is selected based on this consistency.
Rather than flashy presentation, we value the beauty that comes from the structure itself. Rather than short-term stimulation, we value density that can withstand long-term observation. As a result, we have collected watches that naturally offer more and more to talk about. A watch that connoisseurs can enjoy for a long time is not one that needs no explanation, but one that becomes more and more interesting the more you observe it.

Treat your watch as a machine on your body

A watch isn't complete on the display stand; it's complete on the wrist.
The center of gravity when worn, the apparent thickness of the case, the protrusion of the lugs, the fit of the strap, and interference with the range of motion of the wrist. All of these will change depending on the wearer's physique, bone structure, and wearing habits. This is why "experiencing" a watch is essential when evaluating it.

CONTÉVANOU is based on the premise that a watch is treated as a "machine on the body."
This allows customers to deepen their understanding of watches by sharing their perspectives on "what to look at" and "how to compare" while looking at the actual watch. It's more like a conversation about understanding watches than a customer service session for the purpose of making a purchase. The more watch enthusiast you are, the more you will appreciate this.

Conclusion: If you want to understand the structure, you have to touch it.

When dealing with a brand like DENNISON that can speak to the philosophy behind its cases, the conclusion is clear.
The value of a structure cannot be fully understood through documentation alone. It can only be fully understood by touching the actual object, observing it from different angles, and holding it on your arm.

CONTÉVANOU exists for that "moment of understanding."
To understand a watch as a structure, not as a brand. To read the finishes not as decoration, but as the integrity of the design. To identify the "conditions of existence" that lie outside the movement.
For those who want to take their watch digging a step further, this is more than just a retail store; it's a base for observation and comparison.