MINASE

A century of watchmaking

MINASE is one of the few Japanese watch brands to use Zaratsu polishing (also known as Zaratsu). This hand-finishing technique, which gives steel components a perfectly smooth surface, has its roots in Hayashi Seiki, a case manufacturer that was one of the first in Japan to adopt the technology originally developed by Swiss and German polishing machine manufacturers. Just polishing a single link of a steel bracelet requires up to 479 steps and over 15 hours of meticulous handwork.

800 pairs per year. Thorough quality and the Japanese spirit of "monozukuri" (manufacturing) are possible only through small-scale production. Outstanding technology, know-how, pride, and dedication are embodied in each pair. We are an authorized MINASE dealer of CONTÉVANOU . Please come and try them on in store. Please come and experience them for yourself.

CONTÉVANOU minimalist white logo on black background with modern design
uruga-42

Being serious about manufacturing

The glass and bezel have beautiful curves, and the bezel, lugs, and indexes are delicately cut, before being polished with Zaratsu polishing to bring out a sharp shine and three-dimensional effect.

Furthermore, the case is designed with a gentle curve that follows the curve of the wrist, providing an excellent fit.

CONTÉVANOU respects MINASE's sincere approach to "manufacturing," and we place the utmost importance on working together to enable customers to experience the appeal of the actual machine.

Please come to our store and experience the MINASE that can only be enjoyed at CONTÉVANOU .

MINASE（ミナセ）

Artistic crafts created by artisans

A tool maker making a watch is an unprecedented idea, even in Switzerland.

However, at a glance, the story of the advanced technology and tremendous passion behind this watch is naturally conveyed. Filled with charm that has captured the hearts of the Swiss and other European markets, MINASE has captivated watch collectors, just as predicted.

Now, it has established a strong presence as a symbol of the handmade craftsmanship that the world expects from Japan.

MINASE AFTER SERVICE

  • 2-year free warranty

    Customers who purchase MINASE products from our store will receive an authorized dealer warranty .

    Our products undergo strict shipping inspections before delivery, but if any damage or defects are found due to a manufacturing defect , we will repair or adjust the product free of charge in accordance with the following regulations.

    ・Warranty period: 2 years from the date of purchase・Please be sure to present the warranty card when requesting repairs or adjustments ・The warranty card cannot be used for other products or loaned to a third party・The warranty card cannot be reissued , so please keep it in a safe place

  • Ordering and receiving genuine parts and custom straps

    This service is available exclusively to customers who have purchased a MINASE product from CONTÉVANOU, an authorized dealer.

    At CONTÉVANOU, we accept orders for genuine rubber straps, genuine leather belts, and genuine buckles .

    Please feel free to consult with our staff regarding your preferences and size.

    We also accept orders for custom MINASE models .

  • About repairs

    Maintenance (repairs and adjustments) and repolishing (re-polishing of the exterior) can be performed at the manufacturer's authorized repair workshop regardless of the period. Please contact us for details.

    We also offer a name engraving service . We will engrave your name or message free of charge using a rotating cone, in accordance with your wishes.

    This is a special service that is only available at MINASE, and is different from the standard name engraving on the back cover, as each item is unique .

    *It will take approximately 10 days to complete.
About the name engraving service

DIVIDO uses a case-in-case structure, and when you look at it from the front, you'll notice that it has a design that is open on all sides, like a skeleton.

Furthermore, the case and lugs are disassembled, creating a polyhedral, three-dimensional shape that cannot be achieved with a one-piece case.

The DIVIDO 2.0 (VM14 series) has undergone a minor change to a movement equipped with a special rotor.

It has evolved into a more durable model.

Uruga is MINASE's new masterpiece.

The collection name "Uruga" comes from the Japanese word "beautiful ." This word embodies the Japanese concept of "beauty"—elegance, nobility, and spiritual dignity. It refers to the dignified beauty of, for example, the jewelry worn by royalty and aristocrats, or the sparkle in the eyes of cool, beautiful Hollywood actresses.

In order to express this uniquely Japanese beauty in a watch, MINASE has designed the entire watch to resemble a beautiful jewel.

It also features a unique clamping structure in which the bezel, glass, and case are clamped from above and below by four claws .

Thus, the unique Uruga collection was born.

Another attractive feature of SEVEN WINDOWS is the sharp ridges of the case, reminiscent of the edge of a Japanese sword.

Smoothness and sharpness - SALLAZ polishing , which manually achieves the ultimate in contrasting beauty, is truly a miracle of skill.

Another major feature is the case-in-case structure, which makes the inner case that supports the movement, the three-dimensional dial, and the ring-shaped three-dimensional indexes appear to float in the air.

The design beauty unique to MINASE exudes an overwhelming presence.

Minase Strap Retailers

We have a wide selection of straps that can be attached to not only MINASE but also various other watch brands.