A beautiful lineage of Italian gold craftsmanship, inherited by a new generation.
The Tradition of Vicenza, the Art of Hand Engraving, and Jewelry for Modern Life
The appeal of Italian jewelry extends beyond mere glamour.
Beneath it lies a culture of goldsmithing refined over a long history, and techniques passed down through generations of artisans.
NANIS is a brand rooted in Vicenza, Italy, that has unveiled flexible jewelry resonating with the sensibilities of modern women. You can explore the brand's world on the
NANIS official website.
Vicenza: A Hub for Italian Goldsmithing
"City of Gold" Where Tradition and Innovation Coexist
Essential to discussing NANIS is its hometown, Vicenza.
Vicenza is internationally recognized as a leading production center for Italian goldsmithing and jewelry, a city that has nurtured a culture of metal craftsmanship for a long time. NANIS's manufacturing is inextricably linked to this local culture, and can be seen as an extension of it.
The Significance of NANIS Originating from this Region
The charm of NANIS is not merely that it is "Made in Italy."
At the core of the brand is Vicenza's pride in craftsmanship, deep understanding of materials, and cultural foundation that connects traditional techniques to the modern era. This is why NANIS jewelry effortlessly blends craftsmanship with modernity.
Founder Laura Bicego and the Inherited Sensibility of Artisans
Creative Talent Raised Amidst the World of Goldsmithing
When speaking of NANIS's creativity, the presence of Laura Bicego is indispensable.
NANIS is not merely a fashion brand; its appeal becomes clearer when viewed as a brand with a history of workshop culture. The inherited sense of handcraftsmanship contributes to the overall delicate elegance of the brand.
The Perspective of "Luxury for Everyday Life"
NANIS jewelry possesses not only the gravitas often found in traditional crafts but also a lightness and softness.
This is because it beautifully transforms ancient techniques into forms that naturally blend with modern attire, rather than simply flaunting them. Here lies NANIS's distinctive modernity.
Hand Engraving with a Burin, Symbolic of NANIS
What is "Burin Engraving"?
What symbolizes NANIS is hand engraving with a burin.
This traditional technique, requiring extensive training, creates delicate shadows and a unique softness on the surface of 18K gold. It offers a beauty unique to handcraft, difficult to achieve with mass production.
Silk-like Luster Born from Handcraft
Unlike a mirror finish that strongly reflects light, NANIS gold exudes a soft, elegant sheen.
The reason lies in the intricate irregularities created by hand engraving. This gentle, silk-like luster gives NANIS jewelry a quiet presence. More details can be found in the
NANIS Collection.
NANIS in the History of Italian Goldsmithing
NANIS as a Successor of Craftsmanship
NANIS is not merely a brand that references old techniques.
Connecting the inherited goldsmithing techniques to the present and passing them on to the next generation is also an important role for the brand. The commitment to preserving the techniques themselves, not just creating beautiful objects, deepens NANIS's value.
The Ability to Translate Tradition into "Wearable Everyday Forms"
NANIS's true value lies in not distancing traditional techniques like works of art.
While using hand-engraved 18K gold, the finish is light and naturally complements one's attire. This appeal arises precisely because it beautifully translates the history of Italian goldsmithing into a modern lifestyle.
Relationship with Brands Sharing a Similar Atmosphere
Similarities and Differences with Marco Bicego
One brand naturally compared to NANIS is Marco Bicego.
Both feature craftsmanship originating from Vicenza and a warm gold expression as their charm, but NANIS has a distinctly more supple and light impression, accompanying a woman's movements. Precisely because they share a similar cultural background, their individual differences become vivid.
Differences from Other Similar Italian Jewelry Brands
Many Italian luxury jewelry brands prominently feature traditional engraving and ornamentation.
Among them, NANIS is distinctive for prioritizing the tactile warmth of hand engraving, light wearability, and modern understated elegance, rather than flaunting technique. While rooted in the lineage of Italian goldsmithing, NANIS's individuality lies in its skill at integrating it into everyday life.
That is why NANIS is Beautiful for Today's Era
Craftsmanship, Yet Unpretentious
NANIS jewelry, while technically sophisticated, appears very light.
This is because the techniques are used not to show off, but to enhance the beauty of the wearer. Hand engraving with a burin, supple forms, and soft light. All of these connect to the contemporary quality of today's era.
Not Wearing History, But Wearing History in Your Own Way
The appeal of NANIS lies in not dwelling heavily on history or tradition.
Despite its background of Vicenza's goldsmithing culture, inherited handcraft, and ancient techniques, the finished product is utterly modern, refined, and free. This is why NANIS naturally appeals to both craft lovers and those who value their everyday attire.
NANIS is a Brand that Embodies the "Present" of Italian Goldsmithing
NANIS is a brand that, with the goldsmithing culture of Vicenza as its backdrop, has created supple jewelry for modern women.
Hand engraving with a burin, the soft glow of 18K gold, inherited craft techniques, and lightweight designs. By combining these elements, NANIS has become a brand that beautifully expresses the tradition of Italian goldsmithing with contemporary sensibilities.
Experience the Charm of NANIS at Comptoir Noue
The charm of NANIS cannot be fully conveyed through photographs alone.
The soft luster of 18K gold created by hand engraving, the light feel on the skin, and the elegant presence that seamlessly integrates with any outfit are all aspects we highly recommend experiencing in person at our store.
At Comptoir Noue, we invite you to view the NANIS collection in person, and we can also offer suggestions tailored to your preferred style and coordination.
Please also see our NANIS exhibition information and the article on the BOULES collection.
We sincerely look forward to your visit, where you can leisurely experience the beauty of Italian goldsmithing.
Store Information
Authorized Watch and Jewelry Dealer Comptoir Noue
Nishi-Sando Terrace E1, 4-28-7 Yoyogi, Shibuya-ku, Tokyo, 151-0053 Japan
Phone Number
03-3299-8008
Opening Hours
11:00 AM - 7:30 PM
Closed on Wednesdays
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