Geneva Watch Days 2026 | CZAPEK, TRILOBE, TUTIMA, and DENNISON Confirmed as Exhibitors
Geneva Watch Days 2026 | The current state of watchmaking as shown by maisons around the world
Walk the streets, visit lakeside hotels, and hear the philosophy directly from the very people who create the watches. Geneva Watch Days, held in Geneva, Switzerland, is an event that offers such close proximity to watches.
In 2026, the event will be held over five days, from September 2nd to 6th (Swiss local time). A record 71 maisons will participate, including historical maisons and up-and-coming brands, primarily independent watch brands (as of July 2026). It is expected that the number of participating maisons will increase further.
The official list of participating brands announced this time includes four brands handled by CONTÉVANOU, an authorized dealer of watches and jewelry: CZAPEK, TRILOBE, Tutima Glashütte, and DENNISON.
The entire city of Geneva becomes a stage for watches!
Geneva Watch Days was founded in 2020.
It began when eight companies - Breitling, Bulgari, De Bethune, Girard-Perregaux, H. Moser & Cie., MB&F, Ulysse Nardin, and Urwerk - stepped up to create a new platform for announcements during a time when watch exhibitions around the world could not be held.
Instead of gathering all brands in one large venue, a decentralized style is adopted where each maison welcomes visitors in hotels and showrooms throughout Geneva. The main pavilion is set up at the Rotonde du Mont-Blanc on the shores of Lake Geneva.
A major feature of this event is that it is run by the brands themselves, with global maisons and small independent brands participating on equal footing. Additionally, it is open free of charge to the general public, including watch enthusiasts. Geneva Watch Days Official Website
Four participating brands that CONTÉVANOU is watching
CZAPEK | Inheriting tradition, creating new luxury watches
CZAPEK is an independent Swiss luxury watch maison that carries on the name of 19th-century watchmaker François Czapek.
The appeal of CZAPEK lies in its reconstruction of historical designs with contemporary sensibilities and technology, rather than simply reproducing them.
The representative "Antarctique" features the automatic caliber SXH5 with a micro-rotor. The beauty of showcasing the movement is pursued, with open-worked bridges, double open ratchets, and a three-dimensional movement structure.
Meanwhile, the "Promenade" treats the dial as a canvas, expressing artistry through color, materials, and decorative techniques.
All collectors worldwide are paying close attention to what materials, finishes, and mechanisms CZAPEK will unveil next in Geneva in 2026.
TRILOBE | Reinventing how we read time itself
TRILOBE tells time using three rotating rings instead of conventional hour, minute, and second hands.
It is a poetic independent watch brand from Paris with the original idea of liberating "how we read time" that we unconsciously accept, and making time itself move.
The current flagship model, "Trente-Deux," is equipped with TRILOBE's first completely in-house movement, "X-Nihilo." Design, development, parts machining, decoration, and assembly are all carried out in France.
TRILOBE has evolved into a true manufacture that not only boasts original designs but also produces its own movements. Geneva Watch Days will be an important stage to showcase its current position to the world.
Tutima Glashütte | Practicality and mechanical beauty of German watches
In Geneva, where many Swiss watches gather, Tutima Glashütte is a presence that conveys the watchmaking culture of Glashütte, Germany.
Legibility, robustness, and practicality cultivated in pilot watches and chronographs. On the other hand, beautiful in-house movements and hand-finishing, as represented by "PATRIA," are also an important aspect of Tutima.
From the professional M2 series to the PATRIA, which pursues traditional mechanical beauty, a wide range of watchmaking exists within a single brand.
It is worth paying attention to the value of solid German watches, which differ from the flamboyant Swiss luxury watches.
DENNISON | Unique expressions created by natural stones
DENNISON combines elegant case designs with natural stone dials, against the backdrop of British watchmaking culture.
The dials, which use tiger's eye, malachite, lapis lazuli, aventurine, and other stones, have different patterns and colors for each watch. The appeal is that no two watches have the exact same appearance, even though they are industrial products.
The wide range of the Geneva Watch Days is symbolized by the fact that not only highly complex watches but also brands that enjoy watches through materials and Emmanuel Gueit's innovative designs participate in the same event.
Expectations are high for what natural materials and colors DENNISON will unveil in 2026.
Two Japanese brands also exhibiting!
The exhibiting brands for 2026 also include Japanese brands "NAOYA HIDA & Co." and "Otsuka Lotec."
NAOYA HIDA & Co., which pursues the aesthetics of traditional mechanical watches, and Otsuka Lotec, known for its unique mechanisms and display methods. It is also noteworthy that these Japanese brands with different orientations will be introduced in Geneva, where watch enthusiasts from around the world gather.
A place to not only see new releases but also to touch the creators' philosophy!
The appeal of Geneva Watch Days is not just the number of new product announcements.
For smaller independent brands, the founders or watchmakers themselves sometimes explain the watches. Why did they choose this display method? Why did it have to be this material? How much time did they spend completing a single component?
It allows visitors to learn about the creators' thoughts and struggles, which are hard to convey by simply looking at the finished watch. That is why Geneva Watch Days is supported by watch enthusiasts.
Geneva Watch Days 2026 Event Overview
•Duration: September 2nd - September 6th, 2026
•Location: Geneva, Switzerland
•Main Venue: Rotonde du Mont-Blanc
•Format: Central pavilion and various showrooms within Geneva
•General Admission: Free
For details on opening hours and venue, please refer to the official visitor guide.
Watches attracting attention in Geneva, available in Yoyogi, Tokyo
CONTÉVANOU, an authorized dealer of watches and jewelry, is an official retailer of CZAPEK, TRILOBE, Tutima Glashütte, and DENNISON, which are exhibiting this time.
At our store in Yoyogi, Tokyo, you can experience the case designs, dial textures, movement finishes, and wrist feel of each brand's watches firsthand.
Enjoy the world of independent watches at your leisure in our calm store, easily accessible from Sangūbashi, Hatsudai, and Shinjuku.
As display models and stock status vary, please contact us before your visit if you wish to see a specific model, to ensure a smoother experience.
List of Participating Brands at Geneva Watch Days 2026
In 2026, 71 maisons from around the world will participate. The lineup is diverse, including independent brands, historical watch manufacturers, up-and-coming brands, and Japanese watch brands.
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- Akhor
- Alpina
- Alto
- Amida
- Artisans de Genève
- BA111OD
- Beaubleu
- Beauregard
- Beda’a
- Behrens
- Bell & Ross
- Bianchet
- Bimbu
- Breitling
- Bremont
- Bulgari
- Byrne
- Cédric Johner
- Claude Meylan
- Corum
- Czapek
- Daniel Roth
- David Candaux
- De Bethune
- DENNISON
- DOXA
- Emmanuel Bouchet
- Fears
- Ferdinand Berthoud
- Frédérique Constant
- Furlan Marri
- Gallet
- Gerald Charles
- Gérald Genta
- Girard-Perregaux
- Greubel Forsey
- Hautlence
- Kerbedanz
- Keris
- Konstantin Chaykin
- Krayon
- L. Leroy
- Laurent Ferrier
- Lederer
- L’Épée
- Linde Werdelin
- Louis Erard
- Louis Moinet
- Massena Lab
- Maurice Lacroix
- Mauron Musy
- MB&F
- MicroMilSpec
- MING
- Naoya Hida
- Oris
- Otsuka Lotec
- Perrelet
- Phillips
- Renaud Tixier
- Reservoir
- Singer Reimagined
- Speake-Marin
- Stollenwurm SA
- Trilobe
- Tutima
- Unimatic
- Urwerk
- Zenith
*Participating brands are based on the official announcement as of July 21, 2026.