The latest release for 2025, the highly anticipated PRIMETIME collection from Swiss luxury watch brand CENTURY, has finally arrived at CONTÉVANOU.

The shining art of time

The new PRIMETIME collection features sapphire crystal, synonymous with CENTURY, sparkling with beautiful facets.
Combining contemporary modernity with a romantic, jewel-like design, this watch can be worn like a piece of jewelry.

The dial exudes a delicate presence

The soft and elegant color tones blend in with any skin tone and brighten up your hands.
When exposed to light, Century's unique 12-faceted sapphire case sparkles like a jewel.

The sapphire case is bathed in a clear light and is available with three dial colors to choose from: pretty sherbet pink , soft and gentle sherbet purple , and crystal clear sherbet blue .

The rubber strap gives it a classy look, but it can also be worn casually. It is also water-resistant to 100m, so it is sweat-resistant.

Based on the concept of "a luxury watch that can be worn like jewelry," this watch is a concentrated expression of Century's unique aesthetics.

Ref.606.7.S.M3i.13.15D.QZN/Sherbet Pink

Ref.606.7.S.9Li.13.15D.QZN/Sherbet Blue

[Specifications]

Case: 12-sided hand-cut Century Sapphire
Case Back Stainless Steel
Size 24mm
Bracelet Strap Stainless Steel
Movement Swiss Quartz
Strap Rubber, folding clasp
water resistance 100M water-resistant

Price (tax included): 341,000 yen

Store Information:

• Store name: Watch and Jewelry Boutique CONTÉVANOU
• Address: 151-0053, Nishi-sando Terrace E1, 28-7 Yoyogi 4-chome, Shibuya-ku, Tokyo
  CONTÉVANOU
• Phone number: [Contact: 03-3299-8008 ] Please feel free to contact us.
• Business hours: [11:00 - 19:30] *Closed every Wednesday
• Official website: [ https://en.contevanou.com/
  Instagram: [ https://www.instagram.com/contevanou/ ]